About Us
BRINGING SHOES & BAGS BACK TO LIFE
At So Fresh and So Clean Shoe Laundry, we don’t just clean shoes. We restore, refresh, and revive them with expert care. We understand that every pair has a story, whether it's your go-to sneakers, your lucky game-day kicks, or those designer heels you wore on a special night. That’s why we specialize in professional hand-washed shoe and bag cleaning, repair, and restoration, ensuring that every item we touch gets the care it deserves.
OUR STORY: FROM PASSION TO BUSINESS
It all started with a simple hobby. Rolly, one of our founders, has always loved keeping his shoes spotless. He would carefully clean each pair, making sure they looked brand new. One day, while admiring his freshly cleaned sneakers, he said, “So fresh and so clean!” That small moment sparked an idea, what if we could offer this same level of care and detail to others?
In 2024, Rolly and Jannine Ventura turned that passion into a business, creating So Fresh and So Clean Shoe Laundry to provide high-quality, hand-washed shoe and bag cleaning services. What started as a love for clean kicks has grown into a trusted brand known for precision, professionalism, and customer satisfaction.
OUR PROCESS: WHY HAND-WASHING
Unlike machine washing, which can be harsh on materials and cause long-term damage, we believe in preserving quality through hand-washing. Our process ensures deep cleaning, restoration, and protection, all while keeping your items in the best condition.
Step 1: Assessment – We examine each item to determine the best cleaning or restoration method.
Step 2: Gentle Hand-Washing – Using premium, eco-friendly solutions, we remove dirt, stains, and bacteria while protecting the material.
Step 3: Drying & Conditioning – We air-dry your items carefully to maintain their shape and finish.
Step 4: Final Touches & Quality Check – We ensure your shoes and bags look so fresh and so clean before they’re returned to you.
MISSION
At So Fresh and So Clean Shoe Laundry, we are committed to providing premium shoe and bag laundry services in Baguio. Our goal is to restore and extend the life of your footwear and accessories through expert hand-washed deep cleaning, deodorizing, stain removal, and restoration, ensuring they stay fresh, clean, and well-maintained.
VISION
We strive to be the leading shoe and bag laundry service in Baguio, recognized for our exceptional cleaning techniques, eco-friendly practices, and outstanding customer care. Our vision is to make high-quality shoe and bag care accessible, convenient, and reliable, helping our customers step out with confidence in clean, refreshed footwear and accessories.